Get Interviews with "Decision Makers", and bypass HR and Recruiters!
Take control of your Job Search with this proven strategy, that access the "Hidden Job Market", where 80% of all jobs are filled.
Watch Promo
If you are looking for a job hunting method that will not only get you interviews with top executives, but make them sit up and smile at the thought of hiring you. Then stop mailing dozens of resumes and cover letters and try a more practical approach – the market letter.
The market letter is a brief one-page description of your accomplishments sent directly to the person with the authority to hire you.
The market letter is, a personalized piece of targeted direct mail. It should be constructed with the same care, over a period of several days or even weeks, as one would for a major new product campaign.
While resumes and cover letters have lost much of their effectiveness as job-hunting tools, company executives who make hiring decisions increasingly prefer market letters.
Studies have shown that even at the top, decision-makers like to retain the prerogative of reading their own mail. In contrast to resumes and cover letters, which frequently draw no response at all, the response rates from employers to market letters are markedly better, sometimes reaching 20% or more for a finely crafted letter. I recall one client whose market letter underwent six different drafts but paid off with a whopping 30% "Request for Interview" rate.
Testimonials
“Jim, I wanted to share my initial results from my first marketing letter. Although skeptical at first, do to my unique background, I decide to give it a try. The letters were mailed on Sunday evening and within 36 hours, I had a positive response from a firm I’m very interested in. The next day I received another reply. Both have led to appointments. It works!" Michael
Your Instructor
Jim is Strategic Marketer, with both consumer marketing and business to
business experience. Jim is also the president of HAPPEN , Canada's largest networking group for professionals in career transition. For over 25 years, he has successfully helped thousands of executives bypass the many challenges of job search by implementing his personal marketing strategy targeted to decisions makers.